By Dez Duran-Lamanilao While ethics is a sensitive issue that requires careful consideration, every business is somewhat expected to follow ethical standards in every aspect of their organization’s activities. In social media marketing, ethics may mean different things and encompasses …
By Dez Duran-Lamanilao Every organization’s nightmare is having to deal with a public relations (PR) crisis. Whether the blame is solely on the company or on a third-party, the fact remains that the brand needs a PR crisis management team, …
By Dez Duran-Lamanilao Content marketing may prove to be a marketer’s best friend when it comes to creating and sharing quality content about a brand, may it be through text, imagery, or video. Video marketing, when done tastefully and consistently, …
By Dez Duran-Lamanilao Gen-Zers or Gen-Z, as they are famously known, make up 25% of the US population and are expected to account for 40% of all consumers by 2020. On the other hand, born in the early 1980’s to …
By Dez Duran-Lamanilao Increasing the possibility of more consumers sympathizing with your brand may be a daunting task if there are limited options available for you to raise your audience’s curiosity. This is when influencer marketing can create an impact …
By Dez Duran-Lamanilao While augmented reality (AR) may not be as popular as virtual reality (VR) from the perspective of majority of the public, AR is increasingly gaining ground in the world of social media. In fact, according to the …
By Dez Duran-Lamanilao Comprising more than half of all US sales (28 million), small businesses can provide unique services, outstanding customer service, and more personalized expertise to their consumers. Having lower operating costs, it also follows that small businesses have …
By Dez Duran-Lamanilao When a brand achieves a certain milestone, marketers cannot wait to share this to the world. Letting the world know is their way of gaining new audience, keeping their followers, and most importantly, re-establishing their presence in …
By Dez Duran-Lamanilao Competing for audience’s attention is a constant initiative companies have to strategize on to attract new customers, maintain loyalty or create more brand awareness. It does not always have to be a struggle though. Engaging with customers …
By Dez Duran-Lamanilao The evolution of photography has been transcendental that when people look back at the photos that existed more than a hundred years ago, one cannot ignore the feeling of amazement, marveling at how time (and technology) has …
