Social Media Questionnaire

    Your Company Name *

    First Name
    Last Name

    Phone

    Contact email *

    Corporate Address *

    Website URL

    What does your company do/sell?

    Age
    Below 1818-2425-3434-4445-5455-6465+

    Gender

    Why do your clients/customers choose your products/services over your competitors? (Check all that apply.)
    Better PriceBetter ServiceBetter ReputationMore ReliableMore ConvenientBetter AppearanceRelatable Company Mission

    Other

    If you selected Other, please describe below:

    Who are your closest competitors?

    What local businesses would you like to be affiliated with?
    Manufacturersvendorssupplierslocal businesses

    What goals do you want to accomplish with social media? (Check all that apply.)
    Gain Additional ClientsRaise AwarenessRaise ReputationCommunicate and Engage with CustomersGrow a CommunityAllow Customers to Interact with CompanyShowcase Services/Products

    Other

    If you selected Other, please describe below:

    What are your current forms for marketing?
    Email MarketingSocial MediaDirect MailTelemarketingPrintTV and RadioOnline MarketingReferral/Word of MouthTrade Shows/FairsOther

    Other

    If you selected Other, please describe below:

    What is your measurement of success (what does success look like to you?)

    Frequency

    Please provide the following information about your company blog:
    Posting Frequently (1-3 times per week)Posting Sometimes (1-2 per month)Posting Rarely (<1 per month)Not Posting/ Do not have a blog

    Purpose
    Company NewsProduct NewsPersonal UseOther

    Other
    If you selected Other, please describe below:

    Company Google/Adwords
    What keywords would you like to show up on Google search results?

    Twitter URL

    # of Followers

    Tweets per day

    Author

    How are you currently using your Twitter profile
    Frequency
    Posting Frequently (1-2 per day)Posting Sometimes (5 per week)Posting Occasionally (1-3 per week)Not Posting?

    Purpose
    Company NewsProduct NewsPersonal UseOther

    Other
    If you selected Other, please describe below

    Facebook URL

    # of Fans

    Updates Per Day

    Author

    How are you currently using your Facebook Fan Page?
    Frequency
    Posting Frequently (1-2 per week)Posting Sometimes (4-5 per week)Posting Occasionally (1-2 per week)Not PostingDo not have a Facebook

    Purpose
    Company NewsProduct NewsPersonal UseOther

    Other
    If you selected Other, please describe below:

    What kind of Sweepstakes/Competitions/Giveaways does your company run?

    Company Brand Posting
    What characteristics does your company brand possess?
    HipFunYoungAffordableNewProfessionalCreativeOther

    Other Characteristics
    If you selected Other, please describe below:

    What kind of tone would you like us to take in the posts on your behalf?
    ProfessionalPersonalFunnyInspiringOther

    Other
    If you selected Other, please describe below:

    What is your company tag line?

    What organizations (local arts, sports, other businesses) would you like to be associated with?

    Are there any organizations you would prefer not to be associated with?

    Are there any hobbies or past times your company engages in that we should follow?

    What do you want to accomplish with a social media campaign in 3 month? 6 months? In 1 year?

    What audience(s) do you want to appeal to?
    Prospective ClientsReturning ClientsOther

    Other
    If you selected Other, please describe below:

    Do you want to be the point of contact?

    When confronted with spam, malicious postings or comments, how would you like us to respond?
    Politely respond for usContact us before respondingLet us respondOther

    Other
    If you selected Other, please describe below:

    Additional Notes or Comments
    Message