Social Media Questionnaire

Your Company Name *

First Name
Last Name

Phone

Contact email *

Corporate Address *

Website URL

What does your company do/sell?

Age
Below 1818-2425-3434-4445-5455-6465+

Gender

Why do your clients/customers choose your products/services over your competitors? (Check all that apply.)
Better PriceBetter ServiceBetter ReputationMore ReliableMore ConvenientBetter AppearanceRelatable Company Mission

Other

If you selected Other, please describe below:

Who are your closest competitors?

What local businesses would you like to be affiliated with?
Manufacturersvendorssupplierslocal businesses

What goals do you want to accomplish with social media? (Check all that apply.)
Gain Additional ClientsRaise AwarenessRaise ReputationCommunicate and Engage with CustomersGrow a CommunityAllow Customers to Interact with CompanyShowcase Services/Products

Other

If you selected Other, please describe below:

What are your current forms for marketing?
Email MarketingSocial MediaDirect MailTelemarketingPrintTV and RadioOnline MarketingReferral/Word of MouthTrade Shows/FairsOther

Other

If you selected Other, please describe below:

What is your measurement of success (what does success look like to you?)

Frequency

Please provide the following information about your company blog:
Posting Frequently (1-3 times per week)Posting Sometimes (1-2 per month)Posting Rarely (<1 per month)Not Posting/ Do not have a blog

Purpose
Company NewsProduct NewsPersonal UseOther

Other
If you selected Other, please describe below:

Company Google/Adwords
What keywords would you like to show up on Google search results?

Twitter URL

# of Followers

Tweets per day

Author

How are you currently using your Twitter profile
Frequency
Posting Frequently (1-2 per day)Posting Sometimes (5 per week)Posting Occasionally (1-3 per week)Not Posting?

Purpose
Company NewsProduct NewsPersonal UseOther

Other
If you selected Other, please describe below

Facebook URL

# of Fans

Updates Per Day

Author

How are you currently using your Facebook Fan Page?
Frequency
Posting Frequently (1-2 per week)Posting Sometimes (4-5 per week)Posting Occasionally (1-2 per week)Not PostingDo not have a Facebook

Purpose
Company NewsProduct NewsPersonal UseOther

Other
If you selected Other, please describe below:

What kind of Sweepstakes/Competitions/Giveaways does your company run?

Company Brand Posting
What characteristics does your company brand possess?
HipFunYoungAffordableNewProfessionalCreativeOther

Other Characteristics
If you selected Other, please describe below:

What kind of tone would you like us to take in the posts on your behalf?
ProfessionalPersonalFunnyInspiringOther

Other
If you selected Other, please describe below:

What is your company tag line?

What organizations (local arts, sports, other businesses) would you like to be associated with?

Are there any organizations you would prefer not to be associated with?

Are there any hobbies or past times your company engages in that we should follow?

What do you want to accomplish with a social media campaign in 3 month? 6 months? In 1 year?

What audience(s) do you want to appeal to?
Prospective ClientsReturning ClientsOther

Other
If you selected Other, please describe below:

Do you want to be the point of contact?

When confronted with spam, malicious postings or comments, how would you like us to respond?
Politely respond for usContact us before respondingLet us respondOther

Other
If you selected Other, please describe below:

Additional Notes or Comments
Message

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