By Shayla Price Do you want to encourage more interaction with your Twitter followers? Looking for ways to engage your Twitter community? In this article you’ll discover six ways to increase engagement on Twitter. #1: Offer Personalized Encouragement The best engagement …
Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that …
2015 is coming to an end, and as we look ahead to next year, it’s important we examine which trends and shifts in business, and specifically content marketing, are on the horizon. From mobile SEO to virtual reality, here are …
The way professional services firms use social media is changing rapidly. Not so long ago, these channels were seen at best as a distraction, and at worst a significant reputational risk to be carefully controlled. Today, professional services businesses are …
The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. …
Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by …
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous Tweet-a-Coffee Twitter campaign, for instance, generated $180,000 in direct sales in less than …
1. Posting content that performs poorly You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your …
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways …
1. It is not the medium and it is more than just the message The vast majority of large global companies use social media, making the medium almost ubiquitous. What makes world class social brand organizations stand out is how …
