Tag Archives: Augmented Reality

Augmented Reality (AR) in Social Media: To Experience and to Believe

By Dez Duran-Lamanilao While augmented reality (AR) may not be as popular as virtual reality (VR) from the perspective of majority of the public, AR is increasingly gaining ground in the world of social media. In fact, according to the September 2016 UK report of GrowthEnabler entitled “Market Pulse Report, AR & VR,” AR market …

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The Domination of Social Media in 2017

Brands have come to fully realize the value of social media in their marketing initiatives as well as in driving their core business objectives. A wide range of metrics is available to evaluate social media, such as hits, conversion rates, customer acquisition costs, customer retention costs, and many others. And as the metrics expand, so …

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