By Dez Duran-Lamanilao
While augmented reality (AR) may not be as popular as virtual reality (VR) from the perspective of majority of the public, AR is increasingly gaining ground in the world of social media. In fact, according to the September 2016 UK report of GrowthEnabler entitled “Market Pulse Report, AR & VR,” AR market is expected to increase at a compound annual growth rate (CAGR) of 76% between 2016 and 2022.
It is important to emphasize the key differences between these two innovative technologies. The key feature of AR is that it allows users to interact with virtual contents in their normal reality and to differentiate the two environments.
The goal of VR is to replicate an environment by using reality or imagination. VR uses 360-degree video to move an audience or participant from an existing environment into a digital or virtual world. Meanwhile, AR puts digital information to an audience’s line of sight. VR replaces your reality, while AR is VR combined into real life.
Watch Apple demonstrate iPhone8’s AR Features:
The future of AR in social media can no longer be ignored. In fact, 8 out of 10 top tech companies have already included AR and VR in their investment plans. These companies include Apple, Google, Microsoft, Samsung, Facebook, and IBM. In addition, there are more than 800 companies in the AR/VR segment across the globe.
Forbes has outlined some possible creative uses of AR in marketing and advertising:
- Three-dimensional thinking: Here, the audience can view display ads in their peripheral vision.
- Extension of Live Experiences: Has the potential to extend live experiences in an authentic and enriching way
- As a creative social media tool: Adding creatives, animations, and interactions to engage the audience in your Snapchat and Instagram accounts will surely make a lasting and impactful brand experience.
There is beauty in allowing your shoppers/customers to try your products without having to physically leave the comfort of their homes or offices. To see is to believe. To provide meaningful experience is to create trust. And trust connects brands with customers. Engage with them now and watch real-life success stories transform your brand into an augmented reality.