Image Source: Web Dominators
By Arnold Obat
Creating quality online content for social media marketing purposes is not easy, doing it on a budget is practically impossible. Just in case you are wondering, this is not my words but what you are you likely to hear when you ask individuals about content marketing and doing it on a budget but are they right? Is it that hard? Well, the simple answer to these questions is no. As hard as it might seem or sound, you will be surprised to learn that you can be able to create content marketing that works on a budget, what you need to understand and keep in mind when creating content for online marketing is that your actions should be driven by strategies you’ve set out. That said, below you will find tips on how to create content marketing that works on a budget.
Try Get Free Content
Regardless of the campaign you intend to run, you are bound to need great content writers. In fact, I am sure most of you have already hired someone or some people who are in-charge of all things content creation. This person is or people are going to ask for payment from you and in most cases, they are not cheap in fact, you might end up paying around $200 per post and this means another additional cost to your budget. If you’ve ever wanted to do away with this cost then you will be happy to know you can do just that by simply seeking the services of content writers for free.
How you ask, well, by simply accepting guest posts. One thing you should note when it comes to guest posts is that you are likely going to receive a lot that is not good so you might spend some time finding the perfect one. To speed up the process of finding a great guest post, consider setting up a guest post page on your site they can use to submit content. Additionally, you can manually reach out your preferred content writers with incentives and see what they say.
Repurpose Existing Content
While still on matters content, you can also cut down on your budget by not creating one from scratch and simply repurpose existing content. For those who are unfamiliar with the whole concept of repurposing existing content, it simply involves the process of turning your previous work into something new. For example, let’s say you already posted/uploaded a video a few weeks back and shared it with your followers, you can choose to turn this video into a blog post or even a podcast if you happen to have one. The good thing with repurposing your content is that you don’t have to spend money to create content thus ultimately cutting down on your budget.
Make Use of Your Email List
This might come as a surprise to you but many people tend to forget that they do have their subscriber’s email list that they can use to promote their content online. Once you have managed to get that killer content, make sure that you start promoting it by emailing it to your subscribers. Given that they already like your work, thus the reason why they subscribed, it is highly likely that they are going to share it with friends or family members. To make the work easier for you, consider taking up an email template that will help you keep track of all your actions to your subscribers.
Know Your Audience/Customers
The response you get from your social media marketing campaign relies heavily on the audience you are targeting. Before investing your precious time, money and even resources on any social media marketing campaign, make sure that you know your target audience. One mistake many tend to make when dealing with content marketing is doing it because their competitors are doing it. If you go with such a mindset, you are likely going to waste a lot of money reaching out to your competitor’s audience as opposed to you.