Through social media’s multiple channels and platforms, your business is reaching potential and established customers every second. So often, businesses question the effectiveness of using all the channels, Twitter, Pinterest, Facebook, Instagram, etc.

But when used in conjunction with your web site, each form of media reaches out to clients and challenges businesses who do not pursue this networking strategy. Your business creates a stronger web presence than that of your competitor.

Socialize Your Business has discussed Facebook and Pinterest recently but we have not covered the effectiveness of using Twitter account. Take a look at the following statistics reported on


of Twitter users visited or shopped at the websites of the Social Media Business (SMBs) they follow.



Of Twitter users purchased from an SMB because of something they saw on Twitter.





Of Twitter users plan to purchase regularly from the SMBs they follow.

Yes, your customers and clients are using Twitter on a regular basis along with their friends. The potential for exposure is even greater when you engage with your customers and they engage with their friends and followers in reference to your business.

They want the opportunity to engage with you, and want to keep up with anything new happening at your business. And the most important reason to be accessible on Twitter is because your Twitter feed may give your client the only opportunity available to express their opinion about your business.