By Arnold Obat

Facebook’s dynamic ad feature is without a doubt one of the best ROI strategies for eCommerce sites. With it in place, eCommerce sites can perform better and bound to improve sales. For instance, with Facebook’s dynamic ad feature, they can display a variety of products they offer to many customers without having to create ads for every product.

Furthermore, it allows eCommerce sites to retarget customers based on what they viewed or interacted with while on their site. If you thought this could not get any better, then you were wrong because new updates implemented by Facebook on its dynamic ad feature now allows you to go for your rival’s customers directly.

Given the endless possibilities of this feature, I am sure many of you are wondering how exactly it works. Well, if you are among those with such thoughts, you will be happy to learn that working this new Facebook feature is simple.

With it in place, you as an eCommerce site owner will be able to retarget not only customers who visited your site but also customers who viewed or checked out the same product but on a different site like let’s say your competitor’s website. It’s not just websites, it also works on an app. If a potential customer searched for a certain product you offer on a different brand, then you will be able to reach out to him or her thanks to the updates made on Facebook’s dynamic ad feature. The same also applies to individuals who like or interact with Facebook pages with items you offer on your e-commerce site.

Where is the difference? Well, Facebook’s initial Dynamic Ad feature only allowed for basic retargeting which, despite its benefits, only allowed you to reach a small base of your target audience. To be specific, it only allowed you to target individuals who’ve visited your site before and in most cases, you will find that these individuals are your current customers. But now, thanks to the updates on Facebook’s Dynamic Ad feature, you can bring in new customers by simply targeting your rival customers or simply individuals who’ve searched for similar items at different stores.