Statista released the following social media marketing chart from the fourth quarter of 2015. Socialize Your Bizness discovered which brands performed on Facebook well in 2016. The top three brand pages are Coca-Cola, YouTube and Red bull.
Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista
You will find more statistics at Statista

Facebook continues to reign in the social media marketing world because they continue to improve how the content is delivered to their audience.

Recently, Facebook allows marketers to learn more about their target audience with their Audience Overlap tool.

The tool is accessed through the Ads Manager or Power Editor, and allows you to compare five audiences at one time. You can compare your visitors with your email list; see how many Facebook fans visit your website; compare look-a-like audiences; analyze audience members; and show common interests between fans.

More so, if your content is tailored to meet the needs and interests of your target audience, then your marketing campaign can thank Facebook for making your job a little easier.