Managing your brand online not only includes finding great and sharable content, but also includes reputation management. Google Reviews, Facebook, Trip Advisor, and Yelp all act as a platform for your customers to express their views about your business. Many customers will be happy, but you’ll find that an occasional unhappy customer will let the internet world know exactly why they’ll never buy your product again.

In these cases, it’s imperative that a response be written to the unhappy customer as soon as possible. As a business owner, be thankful that the customer is bringing to your attention a weakness your company should address.

In the diagram below, retrieved from, you will find methods for handling your business reputation online.