By Dez Duran-Lamanilao
Promoting a product or service on TV may not be as simple as it may seem. You might have an unlimited supply of resources but whether these resources can make or break your brand is always a risk every company takes. Such risk may pose less threat if the initiative you are planning to make is supported by a group of able and innovative partners.
Take inspiration from this TV commercial featuring Olympic swimmer Michael Phelps:
Remember that TV commercials require bigger funding than most forms of marketing promotions; and thus they should not be rushed nor bypassed just for the sake of spending that marketing budget. Due to many consumer distractions and the presence of ad-skipping technology in some DVRs, creating brand awareness and reaching your audience may be more difficult than before. Consider the following factors when coming up with a television advertisement script:
- Prepare separate lists for what you intend to show the consumers and what you want them to hear.
- Ensure that the content is focused on the product or service you are trying to sell. Remember that every second (and cent) counts; so make the most out of that 30 seconds (or one minute, if you are spending more).
- Do not divert from the needs, wants and expectations of your target audience. This is the best way to present a delightful story.
- Employ visual writing to have an idea of how the public will respond to your commercial.
- Use a language that your target audience is familiar of and keep your message simple and clear.
- Never forget to include a call to action that will push your audience to give you the customer value you want from them. It is helpful to create brand awareness from your script, but conversion is equally important. After all, no brand wants to spend everything for nothing.
Whenever you are ready to focus that spotlight on your brand, drop our experts a line and watch your brand transform into something brighter and more dynamic. A presence that transcends boundaries and creates opportunities is a sure-fire way to catch the attention of your customers, both current and prospective, as well as your competitors.