By Arnold Obat

Image Source: CK Digital

When it comes to social media marketing, one thing is certain and that is the fact that things constantly change. Furthermore, there are always new social media platforms emerging from time to time that end up changing the social media world altogether. Many companies, as well as individuals, fail to conduct successful social media marketing campaigns, but there are a number of social media marketing tools designed to make your work easier.

In this post, you will find 4 social media marketing tools that will help with two critical social media marketing tasks, managing and optimizing posts.


Edgar is a perfect social media marketing tool for individuals who or companies that don’t have enough content for their social media marketing campaign. With Edgar, you can recycle your old posts with ease. All you have to do is simply organize all your old posts and contents by category and Edgar will automatically go through all your content and later on publish your posts based on dates. The older the post the higher chances of Edgar publishing it first.


Another great social media marketing tool currently in the market right now is buffer. In fact, it is without a doubt one of the most sought after social media marketing tool by experts worldwide. So what does it do? Well, Buffer helps you to schedule all your social media posts regardless of the platform you use. Furthermore, it allows you to schedule the pattern in which you plan to share your posts. If you want your posts published on a daily basis or even twice a week, you can program it to do just that. Lastly, Buffer allows you to monitor posts that are or did well and mostly when they did well thus giving you an insight before publishing your next posts.


If you intend on attracting a good number of readers online, you must have a killer headline for your blog post. Unfortunately, finding that perfect headline has proven to be a daunting task for many over the years. However, thanks to the introduction of KingSumo, you can be able to do just that. KingSumo is a social media marketing tool that allows you to create 2 to 10 additional headlines for your blog post. Upon publishing your posts, this tool will work its magic and go with the headline that works best for you or in other words one that attracts more readers. The best part about KingSumo is that the entire process is very simple, all you simply have to do is set it and you are good to go.


If you intend on using hashtags in your social media marketing campaign, which is something that you should do, then there is one social media marketing tool that you need in your arsenal and that is Tagboard. So what is it? Well, Tagboard is basically a hashtag-based search engine that allows you to see all mentions and contents related to your product or service across a number of social media platforms. Once you register a hashtag with Tagboard, you will able to see what social media users are saying when using your hashtag and how they talk about your product or service.

In addition to the four social media marketing tools shared in this post, there are a number of social media marketing tools that will help in streamlining your social media marketing campaign. These social media marketing tools include Socedo, Feedly, Social Clout and even Sprout Social. However, don’t feel the need to utilize all them as this will end up derailing your campaign. Just focus on a few and let them work for you.